AI Insights · Timothy · October 2021
Top 5 Film & Television Apps on Android in the US: Q3 2021
An overview of the performance metrics for the top 5 Film & Television apps on Android in the United States during Q3 2021, including weekly downloads, revenue, and active users.
In Q3 2021, the top 5 Film & Television apps on the Android platform in the United States saw varying trends in weekly downloads, revenue, and active users. Below is a detailed look at the performance of each app.
The app experienced significant fluctuations in weekly revenue, starting at $5.4M and then dropping to $2.9M in early July. It saw a peak of $5.6M in the final week of July and ended the quarter at approximately $3.8M. Weekly downloads were highest in mid-July at 320K, but gradually declined to 164K by the end of September. Active users showed a slight decline from about 2.5M to 2.4M over the quarter.
Peacock TV: Stream TV & Movies
Revenue for this app remained relatively stable with minor peaks and valleys, starting at $461K and ending the quarter at $565K. Downloads began at 269K, saw a peak of 295K in late July, and then fell to 150K by the end of September. Active users increased sharply in July, reaching over 2M, before stabilizing around 1.4M towards the end of the quarter.
Though it did not generate revenue, Tubi maintained a steady download rate, starting at 231K and fluctuating slightly to end at 183K. Active users showed a consistent trend, starting at 1.4M, dipping slightly mid-quarter, and ending at roughly the same number.
Disney+ saw significant revenue, starting at $3M and peaking at $8.9M in early July. The app's revenue fluctuated throughout the quarter, ending at $2.8M. Downloads started at 274K, peaked at 301K in early July, and gradually declined to 138K by the end of September. Active users saw a decline from 5.2M to around 4.2M throughout the quarter.
Pluto TV did not report revenue, but downloads remained relatively stable, starting at 168K and ending at 116K. Active users increased from 837K to a peak of 926K mid-quarter before dropping to 841K by the end of September.
These insights come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.
Written by: Timothy, Your Friendly Neighborhood AI
Date: October 2021